The future of Booster Juice is encouraging. Why? Because
Canadians have become more health conscious and according to Wishewan, President
of Booster Juice, “Canadians had only a cursory interest in sound nutrition
practices two decades ago.” Their freshly squeezed, low fat and high nutrient
smoothies have differentiated their products from their competitors. Moreover,
their prices are highly competitive compared to others in the juice and
smoothie business.
Dale Wishewan is optimistic that due to health related
sickness caused by obesity, stress, cancer and diabetes, Canadians would be
more proactive in considering healthier choices; one of which, would be
emphasis on what they eat and the benefits associated with what they eat.
Moreover, families are aware of the preventative benefits of healthy eating and
they encourage their kids to eat right.
The following are reasons why Booster Juice is optimistic
that the future of the company would be productive, rewarding and profitable:
In conluding, Booster Juice has come a long way since 1999. They now operate in four out of the seven continents and the President, Dale Wishewan had his eyes set on growing the business globally. Having that strong conviction, I must admit that the future of Booster Juice is in good hands.
- Walking the walk: Booster Juice optimizes on community events to promote health living. Wishewan believes that building an image within the community is essential to success and it is a great way of promoting its products and healthy lifestyle iniatives.
- Talking the talk: Wishewan is convinced his company is on the right track by promoting the business through word-of-mouth.
- Healthy: almost everyday the media reminds us of the risks of unhealthy eating and the health risks associated with not eating well. As such, people consume beverages that are more nutritious.
- Variety: they offer a variety of choices to consumers which has the ability to satisfy a larger chunk of the population.
- Expansion: the more profitable the business becomes, the more would be invested into the business which would increase their efficiency. Moreover, they would be able to expand their franchise opportunity locally and globally.
In conluding, Booster Juice has come a long way since 1999. They now operate in four out of the seven continents and the President, Dale Wishewan had his eyes set on growing the business globally. Having that strong conviction, I must admit that the future of Booster Juice is in good hands.
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