Booster Juice - Corporate Social Responsibility

On their website, they said at Booster Juice they are committed to social responsibility and taking an active role in the communities they live in. In fact, Booster Juice was founded on the principals of family – that is why they are taking an active role in getting involved with causes they believe in, especially those involving their most important asset: children.

Following is a list of some of the charities and events they took part in to raise funds to help the community. They are:

1. Alberta Cancer Foundation and Stollery Children’s Hospital Foundation: raised $90,000 from the longest softball game ever
2. Juvenile Diabetes Research Foundation (JDRF): for every goal the Oilers scored in the Stanley Cup, they contribute $25 to the JDRF foundation
3. Easter Seals: in 2011, Booster Juice launched their inaugural campaign raising $35,894 for Easter Seals programs and services across the country
4. Booster Juice teamed up with Discovery Toys for the 2nd Annual TOY RAISER. Raised $20,000 to purchase toys, books and games for sick kids to brighten their hospital stay

Click on the links below to read more on some of the amazing events they have contributed to: 

• Alberta Cancer Foundation
• Easter Seals 
• Booster Juice Teams Up With Discovery Toys
• JDRF Foundation 

To contact them about getting involved in your charity or event, use the “contact” form in the Talk Section of their site, www.boosterjuice.com.  

So, its clear that Booster Juice is not just doing business for profit, they are also a good corporate citizen. On their website, they said that any charity or organisation can contact them so that they can help to raise money for the less fortunate, isn't that a wonderful gesture on their part? 

References:

1. boosterjuice.com/pdfs/HomeRunForLifePres.pdf
2. http://easterseals.ca/english/booster-juice
3. http://www.jdrf.ca/index.cfm?fuseaction=home.viewPage&page_id=1
4. http://www.canadian-opportunities.ca/nouvelles/?title=Booster+Juice+franchise+Teams+Up+With+Discovery+Toys+for+the+2nd+Annual+TOY+RAISER!