Booster Juice: Who are they targeting?

The share natural fruit juices would cause the "common man" to think that Booster Juice’s target audience are exercise and bodybuilding fanatics. However, a list of FAQs which can we found by clicking on this link: boosterjuice.com/pdfs/faq.pdf, suggests that their target group is not only teenagers around the ages of 18 – 26 who are likely to enjoy a good tasting thirst quencher, but also includes: pregnant women, persons allergic to nuts (there is a minimal chance of their ingredients being exposed to nuts), vegetarians, diabetics, health conscious individuals, athletes, kids, and parents. 

Evidently, their target group consists of individuals from different demographics, cultures, sexes, lifestyles, and conditions. As such, they provide a variety of menu choices to cater for the needs of those individuals, some of which includes: 

• Smoothies (high protein, power, berry, tropical, life choice, spirit, high protein superfood and superfood 
• Juices (orange, apple, carrot; ginger hammer; red sunrise, green hornet; maui juice; Tahiti squeeze; custom creation)
• Food offerings (chicken Panini, tuna wrap, egg scrambler wrap, booster bakes, steak and egg scrambler wrap, Greek vegetarian wrap, etc.)
• Shakers (wheatgrass, acai NRG, macha)
• Other products (yogurt blenz, acai berry bowl, Zola acai)

Tuna Wrap

Wheatgrass shaker

So, it is clear that Booster Juice cater for the needs of everybody. It is natural, tasty, and healthy; and those are the ingredients you want to fuel your body with to make it last and be well. Don’t you want to preserve your body and reduce the likelihood of sickness?

References:

1. Guffey, M. E., Rhodes, K., & Rogin, P. (2008). Business communication process and product (6^th edition). Toronto: Nelson.
2. http://www.grainchain.com/recipes-1/tuna-wrap