Booster Juice: Business in a Blender

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Tuesday, 26 June 2012

Booster Juice Fit Kids Foundation


Booster Juice Fit Kids Foundation is a new charitable organisation formed by Booster Juice. The organisation will primarily focus on obesity and awareness around the issue.

Dale Wishewan, CEO and President of Booster Juice said, “Right now there is no real charity or foundation across Canada that is doing anything with childhood obesity and it one of the greatest things happening right now in Canada.”

He also said, “We think it’s something that can be prevented more so than cancer or diabetes – which you have no means of controlling. We think obesity can be controlled, so if we can help through the form of education and funding through our foundation, it was just a natural tie-in for us.”

The organisation has plans to provide the following in the future:
  • Lunch programs for schools
  • Days where all proceeds from sales will go towards the foundation
  • Educational information on healthy living and eating
  • Celebrity association

Moreover, Booster Juice is hoping to incorporate healthy lifestyle changes for individuals at a very young age with the hope that they will lead a healthier life. I think personally it is a great initiative by Booster Juice to give back to the community by focusing on our kids. What do you think of the foundation and the initiative taken by Booster Juice?


Reference: http://www.sherwoodparknews.com/ArticleDisplay.aspx?e=1634854&archive=true  

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