Booster Juice Fit Kids Foundation is a new charitable organisation formed
by Booster Juice. The organisation will primarily focus on obesity and
awareness around the issue.
Dale Wishewan, CEO and President of Booster Juice said, “Right
now there is no real charity or foundation across Canada that is doing anything
with childhood obesity and it one of the greatest things happening right now in
Canada.”
He also said, “We think it’s something that can be prevented
more so than cancer or diabetes – which you have no means of controlling. We
think obesity can be controlled, so if we can help through the form of
education and funding through our foundation, it was just a natural tie-in for
us.”
The organisation has plans to provide the following in the
future:
- Lunch programs for schools
- Days where all proceeds from sales will go towards the foundation
- Educational information on healthy living and eating
- Celebrity association
Moreover, Booster Juice is hoping to incorporate healthy lifestyle changes for individuals at a very young age with the hope that they will lead a healthier life. I think personally it is a great initiative by Booster Juice to give back to the community by focusing on our kids. What do you think of the foundation and the initiative taken by Booster Juice?
Reference: http://www.sherwoodparknews.com/ArticleDisplay.aspx?e=1634854&archive=true
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