Types of Booster Juice's Smoothies

I would like to share the names of the different types of smoothies being sold by Booster Juice. I recalled when I visited Booster Juice for the first time, I felt like I was in a different world. However, the courteous staff helped me in choosing a smoothie based on my fruit preference. As such, I would like to inform you of the many choices available. They are:

1. High Protein
• Bananas-A-Whey - bananas and vanilla frozen yogurt blended with pineapples, skim milk and whey protein powder
• Strawberry Storm - cranberries, strawberries, raspberries, vanilla frozen yogurt with whey protein
• Ripped Berry - blueberries, raspberries, cranberries, skim milk, vanilla frozen yogurt, honey and whey protein powder
2. Power
• Marathon - cranberries, strawberries, bananas, oranges and yogurt powered up with soy protein
• Terminator - oranges, strawberries, bananas, yogurt and 2X Warrior Booster
• Sonic Soy - blueberries, strawberries and vanilla soymilk go supersonic with Wilderness and Soy Protein Boosters.
3. Berry
• Strawberry Sunshine - sweet strawberries, passion fruit, guava, bananas and yogurt
• Very Berry - Bold berry flavour! Cranberries, strawberries, blueberries, raspberries and yogurt
• The Original - The Classic! Double strawberries, oranges, bananas and yogurt
4. Tropical
• Mango Hurricane - thick and packed with mangoes, peaches, passion fruit, guava, strawberries and yogurt
• Tropical Tornado - pineapples, mangoes, bananas, strawberries and yogurt
• Pineapple Freeze - pineapples, bananas, strawberries and vanilla frozen yogurt
• Citrus swirl - pineapples, oranges, strawberries, bananas and yogurt
5. Spirit
• Orangesicle - oranges and vanilla frozen yogurt
• Funky Monkey - bananas, chocolate soymilk and vanilla frozen yogurt
• Canadian Colada - pineapples, coconut, bananas and vanilla frozen yogurt
• Berry Cream Sensation - blueberries, strawberries, passion fruit, guava and a touch of vanilla frozen yogurt
• Raspberry Rapture - pure raspberries, cranberries and vanilla frozen yogurt
6. Lifechoice
• Banana Beach - mangoes, passion fruit, bananas, guave and yogurt
• Soymilk Slam - vanilla soymilk, honey, strawberries and bananas
• Cranberry Crave - strawberries, bananas, yogurt and cranberries
7. High Protein Superfood 
• High Impact Acai - Acai, cranberries, raspberries, vanilla frozen yogurt, skim milk and whey protein powder
• Mind over Matcha - matcha green tea powder, vanilla soymilk, blueberries, vanilla frozen yogurt and whey protein power
• Pomegranate Punch - promegranate, strawberries, raspberries, bananas, vanilla frozen yogurt and whey protein powder
8. Superfood
• Brazilian Thunder - Acai, strawberries, raspberries, bananas and yogurt
• Pomegranate Passion - pomegranate, strawberries, raspberries and vanilla frozen yogurt
• Matcha Monsoon - pure matcha green tea powder, vanilla soymilk and vanilla frozen yogurt

References:  

1. http://www.boosterjuice.com/
2. http://assets.twongo.com/deals/2046/thumb.jpg?1322586821

Fresh Fruits as a Healthy Alternative

Interesting, I came across an article on the yahoo website that encourages us to eat more strawberries. According to the article published by Julie Daniluk, there are five reasons to eat more strawberries:

1. Reduces the risk of degenerative disease:  strawberries are high in folic acid which is great for pregnant mothers too. Certain medications deplete the folic acids in your body which can be replenish by eating strawberries. It will ensure you maintain your cognitive capabilities.
2. Reduces the risk of cardiovascular disease: 
• it suppresses the inflammatory responses of the body
• reduces our risks of hypertension by lowering LDL colesterol
3. Reduces stress: strawberries has 100% vitamin C of our recommended daily intake. Studies show when vitamin C is consumed during times of stress, it decreases our body's blood pressure back to normal.
4. Prevents bone loss: strawberries are high in potassium which is great for preserving calcium thereby preventing bone loss as we age.
5. High in antioxidants: strawberries contain anthrocyanin, which protects us from the damaging effects of our environment, especially the sun.

We are constantly bombarded by the media about the health benefits of fresh fruits. As such, all fruits give us different nutrients. Strawberry is only one of them which I thought I might share with you. For those of you who are not fruit lovers, there are alternative ways to get the required nutrients to preserve your body’s health. Why not try a smoothie? 

Smoothies are a healthy way to quench your thirst and give you a boost. When it is blended with other fruits and a touch of yogurt, you wouldn’t know if you are consuming a fruit that you would not eat otherwise. It tastes that great!  

References:

1. http://ca.shine.yahoo.com/five-health-reasons-eat-more-fresh-strawberries-160000639.html
2. http://www.inspiredfitstrong.com/2012/recepies/strawberry-smoothie/

Booster Juice's Competitors

Who are Booster Juice's competitors? Well not surprisingly, their competitors vary among different countries as follows: 

1.  Canada
• Jugo Juice
• Euphoria Smoothies
2. India
• Tropical Smoothie Cafe

  

  
  

• Euphoria Smoothies
3.  Saudi Arabia
• Maui Wowi Hawaiian
  
4. The Netherlands
•  Smoothie Company
  
5. United Arab Emirates
• Nu Smoothie
• Maui Wowi Hawaiian
  
6. United States of America
• Jamba Juice
• Smoothie King
• Freshens

How well do you think Booster Juice matches up to their competitors? Would you prefer to purchase your juice or smoothie at one of their competitors? Why? 

References:

1. http://www.canadianbusiness.com/article/13600--smoothie-chain-booster-juice-finds-expanding-globally-is-not-always-smooth 
2. http://www.franchise.ae/news/MWH-expands-in-Saudi-Arabia-170/ 
3. http://www.newswiretoday.com/news/59480/ 
4. http://en.wikipedia.org/wiki/Tropical_Smoothie_Cafe 
5. http://www.nusmoothiesuae.com/
6. http://www.san.org/images/storefronts/T2---Jamba-Juice.jpg 
7. https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiNqBBlwVP5szJQd2uprMA-GeFVLyk7D1knvM-HceMwPZx-DWNpS3rkDo5MS9WNZVrRGv_mtTVtnANwe_EQPN2KbXj3zdVnFD4igvix3-DtresyW8kakuPJ-Zezq7HSaW-Lq3CLobetoLM/s1600/Mall+Kiosk.jpg
8. http://thefranchisehound.com/wp-content/uploads/2011/03/smoothie-king3-300x224.jpg
9. http://www.toledoblade.com/image/2011/03/30/800x_b1_cCM_z/Tropical-smoothie-cafe.jpg
10. http://www.clickthecity.com/img2/articles/CTC-3206-image3.jpg 
11. http://sascharothchild.com/blog/category/froyo/

Facts Sheet about Booster Juice

Below I will attempt to share some valuable facts about this company that opened its first branch here in Edmonton, Canada in 1999. Some of the interesting facts I found are:

1. Booster Juice is in the Guinness World Records for making the world's largest smoothie? Follow this link for more information,  boosterjuice.com/pdfs/WorldLargestSmoothie.pdf  
2. The juice and smoothie bar sector is growing at an annual rate of 30%
3. Booster Juice operates in Canada, India, Saudi Arabia, Netherlands, and United Arab Emirates
4. There are more than three dozen varieties of beverages on their menu
5. They have over 170 locations in North America
6. Booster Juice is the fastest growing juice bar in Canada

So, there you have it my viewers, isn't it amazing how this company has change the way we enjoy a good tasting thirst quencher?

References:

1. Guffey, M. E., Rhodes, K., & Rogin, P. (2008). Business communication process and product (6^th edition). Toronto: Nelson. 
2. Canadian Cancer Society, boosterjuice.com/pdfs/WorldLargestSmoothie.pdf

How to become a Booster Juice Franchisee

The requirements to become a Booster Juice franchisee includes:

        1. Cost and Qualifications:                                                                    

• Minimum financial requirements: 
• Net worth - $350,000
• Liquid Assets - $100,000
• Experience : Customer Service background preferred
• Franchisee fee: $20,000
• Turnkey cost: $214,000 - $250,000
• Royalty fee: $6% of gross sales
• Unit size:
• 950 - 1200 sq. ft. (Traditional)
• 550 - 950 sq. ft. (Small format traditional)
• 120 - 400 sq.ft. (Kiosk)
• Terms of franshisee agreement: 10 years
• Training: 2 weeks

         2. Qualification process:

• Fill out application - if minimum requirement, you will be sent a franchisee package
• Initial meeting - reviewing of application and business plans
• Dicovery day - you will be giving a chance to meet the senior executives at the Booster Juice corporate headquarters in Edmonton.
• Signing - they will run a background and reference check, if there is no hiccups, you will sign an agreement.

Also, I found this informational video on youtube: http://www.youtube.com/watch?v=9-JYZv6WOII

There are also additional support offered and guidelines to help you settle in as a new franchisee owner. I think this is a great opportunity to invest into a growing company. Evidences are pointing to healty lifestyle changes as a key factor in helping our bodies to fight off obesity and heart diseases. Do you think that Booster Juice will become more lucrative in the 

future? If so, why?

For more information on becoming a franchisee, please visit the website at boosterjuice.com/franchise/page6.html

Reference:

boosterjuice.com/franchise/page6.html

Booster Juice: Who are they targeting?

The share natural fruit juices would cause the "common man" to think that Booster Juice’s target audience are exercise and bodybuilding fanatics. However, a list of FAQs which can we found by clicking on this link: boosterjuice.com/pdfs/faq.pdf, suggests that their target group is not only teenagers around the ages of 18 – 26 who are likely to enjoy a good tasting thirst quencher, but also includes: pregnant women, persons allergic to nuts (there is a minimal chance of their ingredients being exposed to nuts), vegetarians, diabetics, health conscious individuals, athletes, kids, and parents. 

Evidently, their target group consists of individuals from different demographics, cultures, sexes, lifestyles, and conditions. As such, they provide a variety of menu choices to cater for the needs of those individuals, some of which includes: 

• Smoothies (high protein, power, berry, tropical, life choice, spirit, high protein superfood and superfood 
• Juices (orange, apple, carrot; ginger hammer; red sunrise, green hornet; maui juice; Tahiti squeeze; custom creation)
• Food offerings (chicken Panini, tuna wrap, egg scrambler wrap, booster bakes, steak and egg scrambler wrap, Greek vegetarian wrap, etc.)
• Shakers (wheatgrass, acai NRG, macha)
• Other products (yogurt blenz, acai berry bowl, Zola acai)

Tuna Wrap

Wheatgrass shaker

So, it is clear that Booster Juice cater for the needs of everybody. It is natural, tasty, and healthy; and those are the ingredients you want to fuel your body with to make it last and be well. Don’t you want to preserve your body and reduce the likelihood of sickness?

References:

1. Guffey, M. E., Rhodes, K., & Rogin, P. (2008). Business communication process and product (6^th edition). Toronto: Nelson.
2. http://www.grainchain.com/recipes-1/tuna-wrap

My Booster Juice Experience

As I promised in my last blog post, it was quite gratifying to get some valuable insights and hands on experience of this "business in a blender". My first booster juice was an energy booster which was a blend of Korean ginseng and bee pollen. I have to admit it taste great. I love the natural flavour not to mention the health benefits. Also, a cold booster juice on a hot summer afternoon was quite gratifying to the taste buds. The layout of the business is fabulous with lots of educational pamphlets and brochures.

However, it was a sad scenario when I visited the business; there weren’t a lot of people buying or at least willing to try it. Why do you think there is hardly any line-up at Booster Juice franchises? Have you ever visited a Booster Juice location before and what was your experience?